Five Things You Should Know About User Experience (UX)

Websites are now used for different purposes, in different techniques. The advancement of technology today makes sites become progressively more complex.

User Experience or UX is a term used to describe the overall experience and satisfaction a user has when using a product or system. Overall, it tells you how your user feels during and after interacting with your system. While User Experience Design (UXD or UED or XD), is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

What are the key ingredients to a successful user experience?

1. Visual Design

The visuals on your online page does not just represent your name, it is also important in determining the user experience on your website. Visuals do not just refer to the colours, graphics, and logos, it also involves effective communication. Your design must be user- friendly. Your website must be designed to help viewers get what they need in your site. To do all these perfectly, hire a professional UX Designer.

2. Content Layout

How you present your content is important to achieve a smooth user experience. Make a flow that will let your website users and visitors know where and what they should do in your site. Links, findability and usability of your site all come into play here. Always remember not to confuse your users. Maintain consistency throughout your site map and focus on the features and information which are important to your users.

3. Content Structure

Content structure focuses on how clear your messages and content are presented. This means your site should always be straightforward. It should be laid out clearly. Avoid beating around the bush. Adjust to your market and always use the right tone. Be aware of what works for your web visitors when they check your site. You will notice the difference between a site with structure, to one that’s inconsistent with the company’s goals.

4. Functionality

There will always be web visitors who are either impatient or always in a hurry. If you don’t give them what they want in an instant, they will immediately leave your site. If what they are searching isn’t easy to access via homepage or in your navigation, your search bar will be their last option. Functionality is key — if your site isn’t functioning optimally, you’re likely to lose clients and sales.

5. User Journey Mapping

Monitoring your user’s whereabouts on your site lets you explore the design interactivity and layout. Interactivity should be assessed for usability of the design. It will allow you to observe and pin point any pitfall or issues a user may experience while browsing your site. Once these smooth transitions and clear flow of every page in your site, your UX designer (because it’s best to have one), will provide blueprints that will help you understand how users are using your website — and how to improve the experience for future references.

It’s important to know the different things about user experience as these would be helpful in every businesses whether you are having a restaurant, café or a bar. These are some of the few steps I have mentioned. Be certain enough and always make thorough research in selecting proper designs.


Claire is a User Experience Designer working across Cheshire and Manchester with over 10 years experience.